"While dictators rage and statesmen talk, all Europe dances — to The Lambeth Walk."

Wednesday, 13 May 2009

Just Another Day in Britain

An advert for Cravendale Milk which showed a bull getting more pure by losing his black patches until he was completely white sparked ten complaints.


Because apparently ten people out there thought that the metaphor for the extra filtration processes the milk is subjected to was racist.

Fortunately, common sense prevailed and the Advertising Standards Agency ruled that:

"The cows were intended as a visual metaphor for milk which underwent extra filtration processes," the ASA ruling said.
"We considered viewers were likely to understand that the black and white bulls in the ads were intended as a metaphor for milk and were unlikely to interpret the visual representations of the purification process as being racist.
"We concluded that the ads were unlikely to cause serious or widespread offence."

Still, isn't the fact that ten people thought this so offensive it was worthy of complaint absolutely amazing?

It may seem very trivial, but it shows the effect that political correctness has had on the public imagination.

Just how obsessed with race would one have to be to read something into this cartoon bull?

1 comment:

Dr.D said...

Just to carry this a step further, imagine serving milk containing large black lumps, say the size of peas, to a group of black people. Would they object? What do you think?

But here they want it both ways (as usual). Nothing new in that!

It is just one more case of their having been indulged for so long in the nonsense that they should be able to complain about anything and everything that it comes as a surprise when common sense reappears.